The online casino market achieved rapid growth in the early 2000s but now the market is saturated. There are so many operators, developers and licensors all clamouring for their share of the money coming in. These online casino providers are all trying to offer something different but this may not be the case.
What Online Casino Sites Need to do
The onus on the online casino site now is to stand out from the crowd by offering something unique. It’s no longer enough to offer the same games and promotions as other sites, there has to be a new aspect to the casino site. This could be a promotion, one of offer or some exclusive games – which many sites are now offering.
These sites tend to do better than the other ones that simply schedule in the same promotions and releases as the rest of the network. Networked promotions in online casino sites can be the bane of players, as they don’t get to experience anything new. This is the same for online casino sites that just offer the same promotions on a regular basis, as their players can be equally bored.
They must also embrace new online casino technology in an effort to keep up with the gaming industry. This includes the use of 3D, virtual reality and wearables, as these will be sure to be big hits. Though it can be risky for an online casino to invest in these types of tech, they’re sure to bring rewards to whichever casino site moves quickly. Being the first to pioneer these games and experiences is something that’s bound to impress players.
The Emerging Trends in the Online Casino Industry
It’s always easy to spot the trends that the online casino industry is following, as the majority of sites will piggy back upon them. If one site is successful with a promotion or idea then you can rest assured that others will try to emulate it. This leads to one promotion making a much larger ripple among the rest of the industry.
As a result, no deposit bonuses are becoming yet more common on casino sites. These were once only reserved for the likes of bingo sites but now they are offered on leading casino sites too. Once one site began to offer these to their players, all others followed in a panic that they would be left behind.
Loyalty schemes sprung up in a similar way, as sites didn’t want to be seen not to be rewarding their players. This was quickly spread throughout the industry and now it’s nearly unheard of for a site not to offer one of these. These trends are easy to spot, though predicting what will come next can be a little more difficult.
In the future, the online casino market could be affected by a propose tax on free bets. This would diminish the amount that players could hope to get when playing games online. It’s quite likely that a different way to reward players will be invented as a result.